Instagram – Updates, Connecting & Interacting

So many new updates, so little time! Starting Tuesday, you’ll see new ways to interact with your friends and form a deeper connection with the people you follow on Instagram. You can now use the questions sticker for music recommendations in Stories or to connect in the moment with people you follow on Live. You’ll […]

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Marketing News – What’s The Frequency?

This so-called “frequency capping”—a strategy growing in popularity—is easier said than done. How much is too much? It depends whom you ask. Research suggests the optimal number varies by medium, category, objective and type of ad. Then, even if you have a number in mind, tools to enforce that cap are inconsistent. Individual brands, however, […]

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Google Docs – 25 Incredibly Useful Things You Didn’t Know

When you’re working in a word processor, every second you save matters. And while Google Docs may seem simple on the surface, it’s practically overflowing with out-of-sight options that can help you get more done with less effort. The best part? They’re all already there and just waiting to be embraced. All you have to […]

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Apple News – Possibly Releasing A New Low-Cost MacBook

The current MacBook Air, which costs $1,000, remains Apple’s only laptop without a high-resolution screen. The MacBook Air was last updated with a faster processor option last year, but hasn’t seen a major overhaul in several years. The 12-inch MacBook launched in 2015 was seen as a replacement to the MacBook Air, but its $1,300 […]

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MedMen – Taking on the Marijuana Stereotype

ARTICLE PUBLISHED ON GOLDEN STATE IN MAY 2018. MedMen, a large Southern California retailer known as “the Apple Store” of cannabis, will launch its most ambitious marketing campaign to date—on 4/20, naturally. In the new ads, MedMen seeks to dispel the myth that all marijuana users are just a bunch of “Cheech & Chong” slackers. […]

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Instagram Launches IGTV – One Hour Video Uploads

Today at a flashy event in San Francisco, the company announced it will begin allowing users to upload videos up to one hour in length, up from the previous one-minute limit. And to house the new longer-form videos from content creators and the general public, Instagram is launching IGTV. Accessible from a button inside the […]

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YouTube Now Plays Full Screen Vertical Videos … And, Launches New Logo

In case there were still any doubts: vertical videos are here to stay. YouTube will soon update its apps so, when you play a vertical video, you won’t see those ugly black bars on the sides. The changes come as part of a bigger redesign that also brings new features to YouTube’s website as well as […]

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Pantone Creates a New Shade of Purple In Memory of Prince

Prince became synonymous with the colour purple following the release of his incredible album and film Purple Rain in 1984. He then styled himself with purple instruments and outfits throughout the rest of his career, earning him the name “The Purple One”. The new colour is represented by Prince’s “Love Symbol #2” and comes inspired by his […]

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