OrangeTwist is a fast-growing network of modern treatment shops whose mission is to bring the latest in noninvasive body, face, and skin treatments to men and women everywhere. As the agency of record for OrangeTwist, we consolidated all of the company’s marketing and media efforts under one roof and created an omnichannel marketing engine and campaign that established our client as the category leader.
The opportunity was to create a high-quality lifestyle brand that spoke authentically to modern consumers and created an entirely new understanding of what medical aesthetics could mean at the retail level.
With smart cross-channel media and fresh campaigns, we broke through a typically sterile and cold industry with compelling, relatable messaging aimed at modern consumers. We imparted the kind of friendly, informative voice and high visual quality that customers expect from their favorite retail brands.