InBrace

InBrace's teeth-straightening technology is a genuine game changer—a behind-the-teeth Smartwire™ that gently eases teeth into position, virtually on autopilot. Smart engineering that is so far beyond the metal-mouth orthodontia of yore that it's truly a category of one.

Because big, beautiful smiles are the destination for everyone in this category, we knew that emphasizing the outcome wouldn't cut through the noise. Our credo became "Own the journey." Working as an extension of InBrace's internal team, we did a deep dive into the marketplace and delivered a data-driven brand refresh, a new website, and vivid visual storytelling that highlights a fast, painless, confidence-inspiring journey to that big, beautiful smile.