Actor/entrepreneur Chris Hemsworth has a holistic outlook—not just on fitness, but on life. In Moon Tide, he found a compatible partner that could develop a brand to capture his mindful approach to fitness, health, and nutrition—and appeal to a like-minded community of users—built around his mobile app. Starting with establishing a name, logo, and visual identity, we helped Chris create a brand that harnessed the global appeal of one of the world’s biggest stars while also establishing authenticity, approachability, and the value of community.
The Centr brand evokes the power of an individual’s journey and commitment to wellness. The soft crescent logo and wordmark evoke a process that’s never truly complete—and appeals to members who see themselves as always in the making.