Hyland’s Naturals

Hyland’s is a century-old natural-medicines company in metamorphosis, a forward-thinking brand that decided to dispense with its legacy cachet in favor of a message of empowering wellness. A complete rebranding of its broad line of offerings was in order.

We don’t know if records are kept for the speed of total rebranding efforts, but Moontide surely set one for Hyland’s. As agency of record across the board, we dived into media buying and planning and set a fresh new tone in copy, tagline, and graphics. With our in-house production team operating on speed mode, we’re able to scale elegant, creative content as the brand constantly grows its new lines of vitamins and supplements. It’s a spirited partnership that conveys a sense of vibrancy, total health, and the unstoppable feeling that comes from energized wellness.