HydraFacial

HydraFacial has been pioneering the aesthetics industry for decades. Starting with the launch of their patented hydradermabrasion technology, the company proceeded to gain unprecedented presence in medspas around the world, rising to become a juggernaut in the arena of facial rejuvenation.

Moontide jumped in to help the company parlay their huge B2B success into an expansion of their exceptionally devoted customer base, starting with HydraFacial’s first-ever B2C website and find-a-provider tool. The successful pivot has been a triumph of seamless collaboration, clear messaging, custom creative, astute media buying, and delightfully authentic visuals. A recent $1.1 billion acquisition is one measure of that success. The new parent company’s Nasdaq ticker symbol? SKIN.