YouTube Now Plays Full Screen Vertical Videos … And, Launches New Logo

YouTube finally has vertical videos that don't suck.

A wall of sketches for the new logo and mobile app design.

In case there were still any doubts: vertical videos are here to stay.

YouTube will soon update its apps so, when you play a vertical video, you won’t see those ugly black bars on the sides. The changes comeĀ as part of a bigger redesign that also brings new features to YouTube’s website as well as an updated logo.

The new vertical video support is rolling out to YouTube’s app “soon,” though the visual refresh is live as of today. Once live, the app’s video player will be able to automatically adapt to the size of the video you’re watching.


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Charles Simmons

Managing Director, Digital