CANNES, France—Five years ago Facebook didn’t have a mobile advertising business. Boy, have things changed since then.
Wieden + Kennedy’s CCO Colleen DeCourcy interviewed Facebook COO Sheryl Sandberg and Airbnb’s CMO Jonathan Mildenhall during a keynote today where Sandberg talked about Facebook’s shift from desktop to mobile and how creatives can make compelling mobile ads. Facebook made $8.03 billion in the first quarter of 2017, with mobile making up 85 percent of revenue.
“We absolutely prioritized our newsfeed and mobile revenue over our desktop revenue and five years later, we have four of the biggest mobile platforms in the world,” Sandberg said. “Organizations don’t move quickly so you often have to overcorrect to get there.”