Father Time Takes a Break to Reclaim His Youth at OrangeTwist
Moontide, a leading data-driven marketing agency, has partnered with OrangeTwist, a premier aesthetic treatment brand, to launch the “Make Time For You” Campaign. This forward-thinking initiative challenges the traditional portrayal of beauty in the aesthetics industry, moving beyond the familiar images of women receiving treatments to deliver an insightful message that connects with a broader audience.
The “Make Time For You” Campaign is rooted in insights from the MRI-Simmons Fall Doublebase 2023 study, which revealed that 62% of consumers feel they don’t have time for self-care, while 77% feel pressured to maintain the appearance that their lives are under control. Moontide crafted a narrative that directly addresses these concerns, emphasizing the importance of taking time for oneself in a fast-paced world. The campaign cleverly breaks the mold by featuring Father Time, a universally recognized figure, to convey that anyone can look and feel their best with the help of OrangeTwist.
“Our data revealed a significant portion of consumers feel they lack the time to focus on their own well-being,” said Warren Schaffer, President of Moontide. “By centering our campaign around the concept of reclaiming time for oneself, we tapped into a sentiment that connects deeply across all demographics. This campaign highlights how OrangeTwist’s treatments offer a perfect way for anyone to make the time to prioritize self-care.”
The “Make Time For You” campaign also stands out for its use of wit—a rarity in the aesthetics industry. By featuring Father Time in a clever, lighthearted narrative, the campaign not only challenges the conventional image of beauty but also delivers an inclusive message that beauty and self-care are accessible to all.
“We wanted to create something that truly broke the mold in the aesthetics industry,” said Sheldon Melvin, Executive Creative Director at Moontide. “By placing Father Time at the center of our narrative, we’re not just using a creative device—we’re redefining who can benefit from aesthetic treatments. This campaign is about making the concept of ‘taking time for yourself’ resonate across genders and ages in a memorable way. Father Time, traditionally seen as a harbinger of aging, is now a symbol of reclaiming time and turning back the clock with OrangeTwist.”
Moontide has been OrangeTwist’s trusted partner for years, thanks to its deep expertise in the aesthetics space and a proven track record of delivering data-driven campaigns that drive business results.
“Moontide’s thoughtful approach to understanding consumer insights and their ability to craft effective marketing strategies that capture the spirit of the OrangeTwist brand have made them a valued partner for us,” said Denise Keeler, Chief Growth Officer of OrangeTwist. “We appreciate their dedication to raising the bar in aesthetics marketing.”
The “Make Time For You” campaign will launch across multiple platforms, including online TV, social media, digital ads, and paid search. It will be featured in prominent industry publications and at key aesthetic industry events, where it is expected to generate significant buzz and engagement.
About Moontide
Founded in 2007, Moontide is an innovative, independent mid-size agency known for its strategic, data-driven approach. The agency delivers results across media, data, creative, technology, and customer experience, helping ambitious companies lead their category or create their own. For more information, visit www.moontide.agency.
About OrangeTwist
OrangeTwist is a leading aesthetic treatment brand offering a range of non-invasive services designed to help clients look and feel their best. With a focus on innovation and customer experience, OrangeTwist provides personalized treatments that deliver real results. For more information, visit www.orangetwist.com.
Press Contact:
Melissa Pardo
Head of Content + PR
pr@moontide.agency