MedMen – Taking on the Marijuana Stereotype
Who are you calling a stoner?
ARTICLE PUBLISHED ON GOLDEN STATE IN MAY 2018.
MedMen, a large Southern California retailer known as “the Apple Store” of cannabis, will launch its most ambitious marketing campaign to date—on 4/20, naturally. In the new ads, MedMen seeks to dispel the myth that all marijuana users are just a bunch of “Cheech & Chong” slackers. The new push, called “Forget Stoner,” is a continuation of a progressive campaign that first debuted in January.
The company, which already offers 18 locations in three states, hopes the new ads will expand the public’s perception of the average marijuana user while promoting the heath benefits of cannabis and CBD products.