The aesthetics industry is full of flawless skin, airbrushed perfection, and the same recycled marketing playbook. But what if self-care had a sense of humor?

Enter Make Time For You—the OrangeTwist x Moontide campaign that threw out the industry rulebook and replaced it with a bearded, stressed-out, and hilariously overworked protagonist: Father Time himself.

This wasn’t just another med spa campaign—it was a statement. If even Father Time can prioritize self-care, what’s your excuse?

OrangeTwist: A Med Spa That’s Actually Different

OrangeTwist is a leader in the booming aesthetics industry, built on the idea that self-care should be more than just an Instagrammable luxury. Since its founding in 2015, OrangeTwist has expanded through strategic acquisitions, partnerships (hello, Sephora), and bold branding.

But as the market became increasingly crowded, standing out required something more than premium services and high-end skincare. It needed a campaign that would grab attention, spark conversation, and—most importantly—drive real results.

That’s where Moontide came in.

Breaking the Med Spa Mold

Most aesthetic marketing is predictable: soft lighting, dewy skin, and an aspirational woman gazing into the distance. But let’s be real—most people don’t feel aspirational when they’re staring at their calendar, wondering when they’ll find time for themselves.

Moontide saw an opportunity to do something different.

✔ A male protagonist in a female-dominated space
✔ Humor in a market that takes itself very seriously
✔ A message that prioritized self-care over perfection

Father Time—wrinkled, weary, and overdue for some “maintenance”—became the perfect way to make the point: if he can make time for self-care, so can you.

So, we got to work.

We set out to pinpoint exactly who needed to hear from Father Time, using advanced targeting across CTV, paid social, search, premium publishers, and even dark social. No wasted impressions—just the right message, delivered to the right people, at the right time.

And the results? Let’s just say Father Time got their attention—big time.

The Campaign That Got People Talking (And Booking)

• 2X increase in leads – Proof that the right insight drives action.
• 40.3MM total impressions – 36% above goal and impossible to ignore.
• 1544% spike in social mentions – Yes, you read that right. People noticed.
• 120% increase in site traffic – Father Time didn’t just turn heads, he stopped the scroll.

More Than Just a Media Win—A Cultural Moment

This campaign didn’t just convert—it got noticed.

Featured in AdWeek (“OrangeTwist Changes the Script on Med Spa Advertising,” by Terry Stanley)

Generating targeted conversations – Lifestyle influencer and content creator Kate Cartia expressed “Why is this the best med spa ad ever?”

Garnered interest from Lifestyle outlets (“Father Time is Taking a Self-Care Break — Here’s Why You Should Too,”on Just N Life)

Covered by MediaPost and other industry outlets (“Father Time Gets A Makeover At Orange Twist,” by Les Luchter)

OrangeTwist co-founder Clint Carnell summed it up in a recent article on Aesthetic Insights:

“If you’re going to be a market leader, you constantly have to innovate. In a business where many products and services feel similar, it’s crucial to catch people’s attention in the right way. The Father Time campaign did that—without being too cheeky.”

So, What’s Next?

Father Time may have gotten his glow-up, but OrangeTwist and Moontide are just getting started. With 19 locations (and counting), new market expansions, and even bigger campaigns in the pipeline, one thing is clear:

Self-care is no longer an indulgence. It’s a movement.

And OrangeTwist? They’re leading it.