Facebook Aims to Keep Steady Growth With New Ad Formats

Three months ago, Facebook delivered some somber news to investors: The company’s revenue growth, which routinely surpassed analysts’ lofty expectations, was expected to slow “meaningfully” in the near future.

The problem, Facebook said at the time, is that the company is running out of places to stuff ads inside News Feed, its core moneymaker.

So Facebook started looking elsewhere, and when the company announces its Q4 and full-year earnings to investors Wednesday afternoon, you can bet you’ll hear about all of the tests Facebook is running to keep growth steady.

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