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SPKN Media

Sport at every level is in need of deep conceptual change. At the forefront of that movement is SPKN (Sport Professional Knowledge Network), a nonprofit working to
evolve tired and destructive paradigms of coaching by instilling the profession with values-driven standards. The goal: transcend “win at all costs” attitudes and disrupt the myth that sport is the only path to positive character development. The means: deliver informed research and engaged conversation.

Moontide joined the SPKN effort as a true partner in passion that could grasp the importance of their mission, elevate their positioning, and enhance their content. Step 1: an extensive sport-education survey. That informed our refresh of every aspect of the brand: look and feel, redesigned website, and a forum for critical conversations among researchers, coaches, athletes, and parents. Because video is core to SPKN’s efforts, we reedited and reworked all content with new motion graphics and fresh b-roll. Hundreds of research pieces and new videos are now in the SPKN-Moontide pipeline, all free of paywall constraints. And coming soon: a powerful documentary called Game Changer: Shattering the Great Sport Myth, as SPKN and Moontide continue to educate, inspire, and mobilize for positive change in sport.


www.spknmedia.com
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Los Angeles

200 N Pacific Coast Highway, Suite 110 El Segundo, CA 90245 310.376.7800

Atlanta

3535 Peachtree Rd, Suite 1010 Atlanta, GA 30326 404.381.8905

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2801 Hennepin Avenue South #271 Minneapolis, MN 55408

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