SPKN Media

Sport at every level is in need of deep conceptual change. At the forefront of that movement is SPKN (Sport Professional Knowledge Network), a nonprofit working to
evolve tired and destructive paradigms of coaching by instilling the profession with values-driven standards. The goal: transcend “win at all costs” attitudes and disrupt the myth that sport is the only path to positive character development. The means: deliver informed research and engaged conversation.

Moontide joined the SPKN effort as a true partner in passion that could grasp the importance of their mission, elevate their positioning, and enhance their content. Step 1: an extensive sport-education survey. That informed our refresh of every aspect of the brand: look and feel, redesigned website, and a forum for critical conversations among researchers, coaches, athletes, and parents. Because video is core to SPKN’s efforts, we reedited and reworked all content with new motion graphics and fresh b-roll. Hundreds of research pieces and new videos are now in the SPKN-Moontide pipeline, all free of paywall constraints. And coming soon: a powerful documentary called Game Changer: Shattering the Great Sport Myth, as SPKN and Moontide continue to educate, inspire, and mobilize for positive change in sport.