Micro-Content That Pops

When Saucony launched its bright, colorful collection of RunPops—a running shoe with a fashion feel—Moon Tide worked with Tumblr through their Creatrs Network to create a series of playful posts for the social platform. From early storyboard concepts through the execution of polished animations, illustrations and photos, we were able to show off the fun side of the high-performance running shoe and raise awareness of the Saucony brand on Tumblr.