PRODUCTION NEVER ENDS
The Producers Guild of America, one of the entertainment industry’s leading guilds, is composed of film, TV, and new media producers and other entertainment professionals. The Guild approached Moon Tide to help them rethink, redesign, and reinvigorate the revenue behind the content they deliver to their membership.
We redesigned the Guild’s print magazine, Produced By, as well as their email and social media offerings, and worked with the PGA’s staff editors to customize content for each medium. Finally, we developed a marketing plan and sales team to fully monetize the platform. Results exceeded expectations. Producer engagement is at an all-time high, revenue is up 28% since relaunch, and Produced By was nominated for a prestigious Ozzie Award for best platform redesign.