Transforming Aesthetics marketing with Humor and Humanity
In an industry dominated by images of serene women receiving treatments, OrangeTwist, a leading med spa in the beauty and aesthetics category, and Moontide dared to ask: What if self-care had a sense of humor? Enter Father Time—a character we all know but never expected to see getting a facial. The Make Time For You campaign didn’t just drive leads; it turned the aesthetics industry on its head by using wit, an unexpected male lead, and a message that resonated across demographics.
MAKE TIME FOR YOU
The Make Time For You campaign was a bold, unexpected take on self-care marketing. Instead of the usual spa imagery, we introduced Father Time—frazzled, overworked, and overdue for a facial. His message? Self-care isn’t just for those with endless free time—it’s for everyone.
