Empowering an IV Powerhouse
A global leader in IVF and reproductive genetics, CooperSurgical (a division of CooperCompanies, NYSE: COO) provides innovative products and services for every step of the ART journey. To empower more families to grow, CooperSurgical needed to overhaul and scale its web presence strategically.
Streamlining the Journey
Using research and data as a guide, we completely overhauled the corporate website, streamlined user journeys, integrated B2C educational components to provide context, and developed an innovative filtering method that made navigating the site much more accessible for patients.
Planning for Success
A streamlined custom backend, informed by stakeholder interviews, added much-needed functionality to help them quickly access deeper information, business analytics, and customer insights.
Our efforts resulted in an infinitely scalable website that made integrating new brands effortless and a freshly designed UI kit to assist any new partners with creating consistent web content.
