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AAA Club Alliance

Even deeply established companies can see the benefit of changing their game. ACA is the third largest set of clubs in the national AAA federation, serving more than 6 million members in the Midwest and Mid-Atlantic states. They’ve long counted on Moontide for target research, competitive spending, media planning, and buying. But not content to run on cruise control, AAA was looking for a roadmap to the future.

Moontide is bringing a startup mentality to the brand—biz dev for a long-established biz—by helping them integrate their multiple lines of business. The club’s strictly siloed lines—insurance, financial services, travel, car care, etc.— will function as one, each using its assets to support the whole. It’s all data-driven, of course. As media agency of record across all lines, we’re guiding the new effort through fresh research, strategy, planning, buying, reporting, and analytics.


cluballiance.aaa.com
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Los Angeles

200 N Pacific Coast Highway, Suite 110 El Segundo, CA 90245 310.376.7800

Atlanta

3535 Peachtree Rd, Suite 1010 Atlanta, GA 30326 404.381.8905

Minneapolis

2801 Hennepin Avenue South #271 Minneapolis, MN 55408

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