In an industry dominated by images of serene women
receiving treatments, OrangeTwist, a leading med spa
in the beauty and aesthetics category, and Moontide
dared to ask: What if self-care had a sense of humor?
Enter Father Time—a character we all know but never
expected to see getting a facial. The
Make Time For You campaign didn’t just drive leads; it
turned the aesthetics industry on its head by using
wit, an unexpected male lead, and a message that
resonated across demographics.
The Make Time For You campaign was a bold,
unexpected take on self-care marketing. Instead of
the usual spa imagery, we introduced Father
Time—frazzled, overworked, and overdue for a facial.
His message? Self-care isn’t just for those with
endless free time—it’s for everyone.
